Resources Library by ANA

The potential for gold jewellery in the Middle East

This paper describes the application of qualitative research in a project to investigate the existing market and the potential for gold jewellery in the Middle East. The first section sets outs the background to the project and the objectives. Then...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: George V. Vassiliou, Rosemary Taylor

Company: MEMRB

June 15, 1986

Relevance of young people's environmental attitudes to future transportation developments

In this paper we are concerned with the development of a market - the passenger car section - that is to be described as narrow, for it is on the threshold of maturation, and this means a special challenge for market research and marketing...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Gerhard Mattrisch, E. P. W. Minx

June 15, 1984

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Yves Rickebusch, Bernard Masoliver

June 15, 1984

Young people and credit institutes in West Germany

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Ulrike Hollmann

June 15, 1984

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Stewart Lansley, Brian Gosschalk

June 15, 1984

Danes' attitudes to Norway as a holiday resort

The main purpose of the study on which this paper is based is to investigate the Danes' attitudes and behaviour to Norway as a holiday resort (summer and winter respectively). The main purpose of this paper is partly to present some of the main...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Knut J. Tallhaug, Nils Röhme

June 15, 1983

European attitudes to energy and oil companies

Esso Europe carried out a major multi-national survey involving a total of 14000 interviews in two waves covering seven countries. The objective of the study was to assess public attitudes in the following broad areas:-Present and future energy...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Roger Sargood, David Lowe-Watson

Company: ESSO

June 15, 1983

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Rudolf Sommer

Company: Basis-Kontakt GmbH

June 15, 1983

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Gabriele Morello

June 15, 1983